The ocean has a strange way of making you feel so small; so does a Twitter account with virtually no followers. It does become quite hard for your small- to medium-sized business to establish a strong online presence when they are surrounded by singers and supermodels with their own collection of trending hashtags.
Managing your company’s Twitter account can be tricky. You have a lot of brilliant things to say in under 140 characters but the problem is getting more eyes on your tweets. What’s worse is that there are other companies competing with you to grab that attention.
Nowadays, people have dozens of tabs open in their web browsers to access services that help them with work or catch up on social media. The problem is, it’s easy to lose track of all these opened windows and apps just to get to the information you need.